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Delivery of modern new website to leader in automated end-to-end active testing of telecommunication networks leading to improved lead generation.
The client had an outdated website design that lacked the UX, content, and taxonomy users expect from a global B2B site. The taxonomy was causing user confusion and pogo sticking on the site, and lead generation was minimal due to insufficient call-to-action (CTA) integration throughout the pages.
DAP redesigned the website with user-friendly and intuitive taxonomy, helping users better
navigatethe site and improve its ranking in search engines.
Improved the information architecture to align with best practices for B2B websites.
Redesigned the website according to the clients brand guidelines and accepted best practices for
moderhighly usable websites.
New pages were designed and developed as templates to allow business users to easily update content.
Wrote targeted, user-friendly and SEO-optimized content to attract users to the site and clearly
communicate the clients value prop
Reusable, easy-to-update templates that allow for faster go-to-market strategies.
SEO-friendly content becomes highly searchable.
A new, modern look and feel.
Relevant content is served to the right audience
Strategic placement of lead generation touch points increases leads.