Whether you’re an aspiring digital marketer or a seasoned marketing pro, it’s imperative to stay up-to-date on the latest trends in this fast moving industry. That’s why we at Digital Authority Partners took it upon ourselves to scour the internets for the best digital marketing blogs of 2018. Whether it’s social media, content marketing, testing and optimization, mobile marketing or everything in between, we’ve got you covered. Check out who made our list and be well on your way to becoming a digital marketing master!
Google is the most popular search engine hands down, and we’re obsessed with what they’re doing next. So it would make sense that we hear the news straight from the source. We simply can’t get enough of their Data & Measurement and Consumer Insights sections. Data & Measurement gives us insight into how customers experience our brand, and Consumer Insights helps us unlock shifts in consumer behavior so we can better engage our customers.
Favorite article: The new consumer behaviors that defined Google’s Year in Search
Search Engine Land covers all aspects of SEO and gives us the latest SEO news in a concise and straightforward manner. From serving up little nuggets of solid advice and a creative Periodic Table of SEO, to a short and sweet article on content distribution with actionable steps, you can be sure your digital marketing techniques will be refined. Whether you’re a beginner or an advanced digital marketer, there’s something for everyone on this blog.
Favorite article: 5 content distribution strategies for 2018
3.) The Moz Blog
The Moz Blog is a treasure trove of information for the digital marketer. In addition to learning from Rand Fishkin, the co-founder of Moz, the content is authored by some of the best and brightest in the industry. A standout feature of this blog is Whiteboard Fridays. Rand delivers plenty of innovative thinking and strategies to help you amplify your content. Best part: if you don’t have time to read the blog, you can listen to it while you’re working (like we are right now)!
Favorite article: 9 Predictions for SEO in 2018 (This guy grades himself on last year’s predictions, too!)
If Disney, Apple, Amazon, and IBM are endorsing Backlinko, we figured that maybe we should take a look too–and we’re glad we did! Brian Dean is a SEO genius. In addition to giving us the latest search engine optimization news, we like how he breaks everything down into a list of simple actions that give us the biggest ROI for our time and effort. We also like how he tests and presents us with the findings from his own case studies, including the most important takeaways. Talk about walking the walk!
Digiday covers all things digital marketing for big brands. We especially love their site because we get to examine how digital marketing plays out on a much larger scale. Big brands are just like us — they too need digital marketing — and reading about them is fun! This helps us examine our digital marketing strategies from a different perspective and up our game.
The mastermind behind Quick Sprout Social is Neil Patel, a nationally recognized entrepreneur endorsed by Forbes Magazine and the Wall Street Journal. Don’t let the simplicity of his blog fool you; his content and strategies speak for themselves. We love how his blog is thoughtfully organized as either a “guide,” a “current hit,” or an “all-time hit.” Quick Sprout Social touches on everything from increasing social media engagement to converting people in your email campaigns. We definitely have him bookmarked to refer back to time and time again!
Favorite article: How to Write an Actionable Email Newsletter
7.) Marketing Land
Marketing Land has everything you want to know about digital marketing under one roof: social, SEM, SEO, mobile SEO, and analytics — you name it, they’ve got it. It’s one of our favorites because they’re always serving up content that is fresh and thought-provoking. If you need to brush up on your SEM or SEO, they’ve got plenty of free how-to guides on SEO, SEM, mobile marketing and more for you to take advantage of.
Hubspot’s blog is awesome for learning about today’s best inbound marketing strategies. We love how they keep their content relevant by linking to the latest happenings in the digital world. Another great feature is how they consistently break down the steps needed to get your digital content just right (not to mention some of their articles make us LOL!).
Econsultancy gives us up-to-the-minute news and insights on the biggest brands out there. We get to see digital marketing in action, by some of the world’s best known brands. As an added perk, Econsultancy offers up a vast selection of the most important digital marketing statistics — perfect for backing up any hunches we may have about what’s next in the e-commerce and retail space.
Favorite article: The best digital marketing stats we’ve seen this week
Want to learn how to monetize your blog, be your own boss, and live the blogging lifestyle you’ve dreamed of? ShoutMeLoud has the answers. This resource is open to anyone who owns any kind of blog or website. With nearly one million subscribers and numerous awards under its belt, ShoutMeLoud’s advice speaks for itself. We love how the mobile app complements the blog for on-the-go learning.
Favorite Article: The Importance of Keywords in SEO: A Beginner’s Guide
11.) Buffer Blog
Buffer, a social media scheduling and analytics platform, has some truly amazing content. Posts include case studies on the latest digital marketing trends, current news, and design. We love how the content balances fun with enlightenment. The blog’s neat, crisp, and intuitive design is icing on the cake!
Favorite article: We Studied Our Top Social Media Posts of 2017. Here’s What We Learned.
Social Media Explorer delivers exciting and relevant content in the world of social media in real time. We love it because they manage to keep it light (and interesting) while also delivering up some serious education.
13.) Sprout Social
Sprout Social is an analytics and scheduling platform for all your social media handles. We love the many guides, case studies, and infographics that are readily available to help us connect with users across our social platforms.
Favorite article: The Ultimate List of Social Media KPIs to Leverage Business Growth
Social Media Examiner is a comprehensive guide to all things user engagement, entrepreneurship, and marketing. What sets this blog apart is its video documentary on Michael Stelzner (Social Media Examiner’s founder) and his quest to build his customer base. The blog also features how-to guides for every social media platform available.
Favorite article: 18 Apps and Tools for Social Media Marketers
SocialMediaToday gives us the latest news from today’s top social media networks — and helps us capitalize on it. With sections ranging from who’s doing what to tips on social media marketing, digital strategy and content marketing, this site has something for everyone. We love its easy to understand infographics for when we’re short on time.
16.) Convince and Convert
Convince & Convert is the #1 content marketing blog, brought to you by Content Marketing Institute. This blog covers content marketing strategy, social media strategy, case studies, research, and all things digital. It provides us with smart, actionable strategies and shows us why we should apply them to our digital marketing efforts.
Favorite article: How to Create a Content Marketing Strategy
Content Marketing Institute is your one stop shop for all things content marketing! Whether you’re a beginner or an expert, write for B2B or B2C, you’re bound to learn something new here. Some of the things we love most about CMI’s blog are their extensive case studies and statistics (the most cited in the industry!). Another cool feature is the ability to search for content by industry, so you’ll always find something that matters to you.
Favorite article: 27 Reasons Why Your Content Sucks
The guru behind WebInkNow is New York Times bestselling author David Meerman Scott. His blog not only covers marketing and PR, but also highlights the best practices in digital marketing.
Favorite article: Becoming the Buyer Expert in Your Company
19.) Kissmetrics Blog
Kissmetrics Blog covers all things marketing, analytics, and testing. Everything you’ve ever wanted to learn about driving conversion or engagement is here. In addition to keeping you up to date on the latest Google ranking algorithm, it also offers practical advice to execute your digital marketing essentials (like an email campaign) flawlessly.
Favorite article: 6 Marketing Tactics You Can Use to Boost Email Subscribers
The Litmus blog helps you become an email marketing guru. We love their reader-friendly posts on topics like executing conversion-driven emails, as well as their short and sweet podcasts. This blog is a must for email marketers who want to refine their inbound marketing strategies!
Favorite article: 20 Things Successful Email Marketing Programs Do
This one is for all the data lovers out there. The Optimizely blog serves up plenty of testing ideas for your latest digital marketing campaigns. We love it because it offers up straightforward advice and case studies that inspire us to think in new and different ways.
Favorite article: Why Customer Behavior is Key to Unlocking Growth
As digital marketers, the heart of what we do revolves around driving conversions. Unbounce focuses on all things having to do with landing page optimization. We like how it gets down to the nitty gritty details. Get actionable strategies on product marketing, campaign strategy, Pay Per Click, and A/B testing–all under one roof!
23.) Mobile Marketer
With the continued rise in app usage and mobile app development, it’s no surprise that we’ve got our eye on mobile. This blog keeps us up-to-date on the latest trends in mobile marketing, with a focus on the latest news and most recent campaigns. One of our favorite sections is Viewpoints, which shares key mobile marketing insights from industry thought leaders.
Favorite article: Shoppers shifting from apps, websites to voice assistants
24.) App Annie
App Annie is the most trusted source for the latest in app news, data, and trends, and is cited by industry leaders worldwide. We love coming here to read what’s happening in the world of mobile apps to better understand where the money is headed next. In addition to their in-depth reports, App Annie offers free webinars on app store optimization and advice on how to be successful in the growing app economy.
Spinsucks is an awesome PR and marketing blog. We love them because they give us tips and tricks through storytelling that keep that keeps us engaged (and entertained!). Don’t believe us? Check out one of their articles: 36 Animals with a Better Social Media Strategy Than You.
That’s a wrap for our list of the best digital marketing blogs of 2018! If you made it through this list, you’re bound to have gleaned some insights into how to get better at your craft and (hopefully) laughed a little along the way. We did our best to include a bit of everything from search, mobile, SEO, SEM, content marketing, inbound marketing, email outreach, and testing. If you think we left something out, definitely shoot us an email at firstname.lastname@example.org. Until next time, happy marketing!